Engagement platforms, subscriptions, and now the AI layer on top of them, across HubSpot, Grubhub, and Tripadvisor.
I owned Grubhub+, and my team built the Prime integration. It drove tens of millions of orders, and a white-label Grubhub inside Amazon's app added another 30% in subscribers.
GRUBHUB · DIRECTORReached hundreds of thousands of customer accounts a month, with launches cut from weeks of custom engineering to minutes. Then shifted it toward AI: nudges that open Breeze, HubSpot’s AI assistant, with the right skill and prompt already loaded.
HUBSPOT · GPMA 0-to-1 in-product next-best-action feature. The MVP shipped in six weeks.
HUBSPOT · GPMLed early growth of Tripadvisor Plus, a new direct-to-consumer subscription, including partner campaigns with Audible, Hertz, and Rent the Runway.
TRIPADVISOR · ASSOC. DIRECTORWith two PMs for eight teams, I built a Claude-based operating system that drafted roadmaps and requirements across the portfolio. Read the case study
HUBSPOT · GPMWrote the CEO-approved business case for Tripadvisor Rental Cars and led the launch. It was profitable in year one.
TRIPADVISOR · ASSOC. DIRECTORI had two PMs for eight teams and 30+ engineers, and I personally covered four or five teams with no dedicated PM. Adding headcount wasn’t an option, so I changed how we worked.
With so little PM capacity, there wasn’t time for product discovery or to define clear success metrics, scope, and requirements for dozens of projects in each six-week sprint. Without the necessary prework, important bets stall.
An AI-assisted product operating system built on HubSpot’s approved AI tools, using our team’s docs, discussions, and shared context. Reusable instructions turned customer evidence and team discussions into roadmap proposals, requirements, definitions of done, and prototypes.
I owned every output. I reviewed requirements first, refined them with engineering, and finalized them only when we both agreed. When the AI underestimated permissions requirements for a targeting feature, we corrected it, because it changed what the feature could deliver.
New working agreements let engineers make scope and implementation calls, coordinate dependencies, and validate their own work. Anything that changed the definition of done came back to me. UX took on more ownership, and I taught my PMs to run the workflow on their own.
Marketing wanted to bring its programs into the product, but it wasn’t on our roadmap. I gathered requirements from Marketing and CS, negotiated sequencing with engineering, and finalized a proposal for executive review, which won alignment from senior product and marketing leadership and secured additional engineering capacity.
We kept shipping notifications and data governance work, expanded in-product marketing eligibility from 5% to 100% of customers, and built a repeatable way for a constrained team to keep delivering without giving up judgment.
“She is able to identify gaps and edge cases seemingly at a glance, and has solutions at the ready to fill them… There is no problem space too big for her to break down, understand well, and fix elegantly.”
“Lauren works really well with all the stakeholders… and gained a lot of respect from people in the team. She was the one to orchestrate the show to make our successful launch of the Rental Car product.”
Joined to work on B2B SaaS at a company investing heavily in AI. Led eight engineering teams (30+ engineers) across in-product engagement, notifications, product usage data, onboarding, and customer ROI. Built and launched HubSpot’s in-product engagement platform, cutting launches from weeks of custom engineering to minutes and reaching hundreds of thousands of customer accounts a month.
Owned loyalty, consumer messaging, and segmentation across three teams and 45 engineers. Doubled Grubhub+’s share of marketplace orders in two years.
Five product roles across flights, rental cars, subscriptions, and hotels, growing from the rotational program to leading PM teams on Tripadvisor’s core hotels business. Doubled SeatGuru revenue in under a year. Led the Product Guild's mentorship program.